Tuesday, August 20, 2019

Gender Differences In Mobile Phone Use Media Essay

Gender Differences In Mobile Phone Use Media Essay The study aims at exploring the gender differences in mobile phone usage by the male and female. Two main dimensions of mobile phone use are voice call and texting. Following Rubin et al (1988)s six interpersonal motives, the study collects data from a cluster of graduate and undergraduate students to assess what communication motives do they feel gratified while using mobile phones in both the dimensions. Contemporarily, we are passing through a transformation phase where communication technologies are shaping the destinies of new world. Old fashion capital and labour-intensive technologies are being replaced by the innovative technologies which include robotics, cellular communications, miniature motors, super computers, software production and high performance materials. Contemporary technological advancement and improvement like internet and computer mediated communication indicate that the communication technology revolution is still young. Significant aspects of this revolution include speed, integrity, sophistication, and cost. Interestingly, the high cost of telecommunication has been reduced drastically as compared to what it was in the last decade: almost negligible. Similarly, superconductivity and data compression and integration techniques have made it possible to produce mobisodes short episodes for mobile viewers, and webisodes minidramas to view on net and in advertis ements (Vivian, 2007, p.197). The technological boom in the recent times has introduced new facets of media in the cultural settings of every society. Internet and cyber-spacing are stretching the commercial organizations to the boundaries of imagination. Paperless business transactions through e-mails and internet have altered the ways of doing business and changed culture in economic institution. National frontiers do not seem to exist anymore as business alliances have expanded beyond physical boundaries. Logical lines distinguish the businesss nature and extent, while complex transnational commercial alliances are taking place where the manufacturers do not know for whom they are producing and ordering agencies do not know where the products will be marketed and used. Competition has expanded worldwide and capital is flowing through satellites. Such business environment is absolutely unprecedented that has affected the cultural spheres with the same speed and spirit. Other face of technological development is the value of information. Information has become a commodity which affects economics immensely. Contemporary advanced technology has not only made economics to smooth and faster through rapid flow of data and information, but it has also created a culture conducive to economic growth. Similarly, unlike old indicators and predictors of economic growth, communication technology has set new standards and parameters to gauge development of a society. For instance, those who have access to modern technologies and benefit from them and those who dont have access are two main social classes with different cultural identities. Poverty and affluence are two binary features of every society, and they have ramifications on the construction and development of culture of a social system. Technological progress has also affected the primitive social stratification regimes which has bases in economic wealth. New social categories have been created by the technologies. These categories are less economic based rather rely on the degree of diffusion of innovative technologies in a society. The four distinguished features are: high-speed, knowledge intensive, transnational and highly disciplinarian. The old disparities between rich and poor have been overwhelmed by new differences: fast and slow, learning and static, plugged-in and unplugged and localized or globalized. Apparently, the difference between poor and rich is visible from their acquisition of education and institution of enrolment. This distinction is quickly vanishing as poorly staffed educational institutions are being upgraded almost overnight through virtual links with premier universities of the world. Virtual educational environment is developing on strong footings effecting cost and quality parameters of education. Now, due to technological enhancement, it is possible for people to learn anything, anytime, anywhere. Marshal McLuhan prophecies are proving true in present day media dominated societies. He, in early 1960s, focused on a different aspect of technological developments called media determinism. The epistemological assumption of media determinism explains that the society changes its ways of communication with the change of information medium. McLuhan says that new technologies alter the culture for better understanding of the technology and ways to use it. This indicates a constant change process of culture and societal ways of doing things due to fast growing information technologies and emerging media. Medium is the message is the title of McLuhans best selling book where he explains his ultimate position on media determinism. He believes that we shape our tools (media) and they (media) in turn shape us (Griffin, 2003, p.344). For him, it has less significant that what is said, rather how it is delivered matters. Besides global village and medium is the message, McLuhans phrase techn ology as extensions of the human body also attracted media theorist and generated a great debate. Similarly, he used tetrad  [1]  to explain the effects of technology on culture and society. Marshal McLuhan visualised the effects of mass media on society and culture in early 1960s when technological development had not hit media spheres as immensely as it seems now. Due to his prophetic approach in understanding the effects of technology on culture of a society, he gained the status of a cult hero and high priest of pop-culture  [2]  . Literature review The studies on mobile phone use draw on the telephone research based on uses and gratifications perspective. They attempt to explain the reasons people make use of (mobile) phone and what kinds of expectations or gratifications people like to have in (mobile) phone. According to telephone studies, generally two categories of motives are found: instrumental or task-oriented and intrinsic or social motives (e.g., Dimmick et al., 1994b; Fischer, 1988; Keller, 1977; Noble, 1987; OKeefe et al., 1995; Springer, 1981).  Intrinsic use means that people communicate with others through telephone for the purpose of companionship or reassurance, while instrumental use refers to use of telephone for utility, for example, information seeking or making appointments. But the reasons people use mobile phones are a bit different from the reasons they use telephones. Leung Wei (2000) found not only social and instrumental motives of mobile phone use but mobility, immediacy, and fashion/status motives as well. In a similar way, Bae (2001) shows that the Korean peoples satisfactions sought from mobile phone are entertainment, sociability, transaction, Immediacy and privacy. In his study, immediacy and privacy reflect the characteristics of mobile phone communication. Besides, Lee (2001) suggests a variety of motives of Korean college students, like; time management, face and conformity, and showing off. Why do people communicate and what interpersonal motives they essentially gratify from mobile use are interesting aspects addressed in this paper. We understand that mobile phone is primarily a medium of interpersonal communication, of which motives assess ones functional preferences for communication (Rubin et al., 1988). Moreover, these motives affect who people talk to, how they talk, and what they talk about (Barbato et al., 2003, p.126). Interpersonal communication motives refer to basic reasons people communicate with others. Schutz (1966) suggests that interpersonal needs are fulfilled on both behavioral and emotional levels. Behaviorally, inclusion is the need to perform satisfactory interactions and associations with others. Emotionally, it is the need to maintain mutual interests and acknowledge others. Behaviorally, control is the need to initiate or preserve power and influence over others. Emotionally, it is the call for achievement or the need to maintain mutual respect for the capability of others. Behaviorally, affection is the need to initiate or keep relationships based on love, respect, and care. Emotionally, it is the need to achieve or maintain mutual support and connection with others (Schutz, 1966). In Rubin et al.s (1988) seminal study, six motives were identified: pleasure, affection, inclusion, escape, relaxation, and control. Those provoked to communicate for pleasure do so for leisure, stimulation, and entertainment. The people, who were motivated to communicate for affection, do so to show appreciation and concerned for others. Those motivated to communicate for inclusion do so to avoid being lonely. Those motivated to communicate for escape do so to avoid other activities and pass time. Those motivated to communicate for relaxation do so to chill out and rest. Finally, those motivated to communicate for control do so to gain compliance or obedience from others. Robin (1988) divided motives into further two categories: relationally oriented motives (affection, inclusion, pleasure, and relaxation) and personal influence motives (control and escape). Studies have examined motives for communicating in general and motives in specific interpersonal relationships, ranging from n on-intimate to intimate (Bailey et al., 2003). Graham et al (1993) argues that communicating for affective motives is common not just in family relationships but in other intimate dyads such as lovers and close friends. Bailey et al. (2003) adds more that although co-workers are motivated to communicate with one another for relaxation, they are not motivated to communicate with one another for inclusion. The motives to communicate with others of similar relationship type can be different; for instance, the motives to communicate with sons and daughters vary even if both are in parent-child relationships. With this background, we will pay attention to the relationships between six interpersonal motives and mobile phone use. Research is different from other uses and gratifications researches because social and interpersonal aspects of mobile phone use are the focal point; this study addresses how people meet their interpersonal needs through mobile phone. The basic function of mobile phone is to mediate two persons. We generally use a mobile phone to contact others. Especially for young generation, text messaging is one of the most favorite interpersonal channels (Grinter Eldridge, 2001; Kasesniemi et al., 2002). Text messaging seems equal, and in case of youth rather superior, to voice call. Obviously voice call and text messaging are separate and independent media although both are contained in one device. Voice call has higher level of social presence and is richer medium than text messaging. Social presence means the feeling that other actors are jointly involved in communicative interaction (Short et al., 1976, p.65). Likewise media richness refers to the ability of the medium to transmit multiple cues, immediacy of feedback, language variety and personal focus of the medium (Daft Lengel, 1986). Perse Courtright (1993) suggests that text-based interactions (e.g., e-mail, SMS, IMS) have been found to have less social presence or media richness than voice-based interactions (telephone or voice mail) as they lack nonverbal cues compared with other media. Therefore, it is clear that text messaging in a mobile device provides lower level of richness and social presence than mobile phone call does. We, therefore, consider voice and text channels included in a mobile phone as equal alternatives to be selected when people want to communicate with others apart. In gender difference theory, it is generally considered that women differ from men and vice versa. The difference has been typically referred as expressive and instrumental (Parsons Bales, 1955), or as communal and agentic (Bakan, 1966). Parsons Bales (1955) differentiate masculine and feminine quality as instrumental and expressive, respectively. Criterion of such division is situative motivation. So, instrumentality refers orientation of the person to achievement of the purpose outside the situation interpersonal interaction characterized by tolerance to emotional reactions of other persons. Expressivity considers a fulfillment of interests of the person directly on a situation of interpersonal interaction according to emotional reactions of other persons (Parsons Bales, 1955). Similarly, Bakan (1966) notes that gender differences can be divided into communal and agentic dimensions. Communal dimension involves concern for others, whereas agentic behaviors signify a focus on inde pendence. Wajcman (1991) contends that women have been excluded from the connection between men and technology, and that the production and use of technology are shaped by male power and interests. To show the technologys masculinity, he illustrates various social processes interrelated make new technology; for example, computer into an unfamiliar culture for women. In this culture, people cannot help but think women as inferior to men in cognition and performance relating to technology (Ibid). Accordingly, in this study we examine the gender differences in motivations and uses of mobile media. Such exclusive qualities as relation-oriented vs. task-oriented have been identified in different researches. According to Deaux and Lewis (1984), stereotypical man is instrumental, assertive, competitive, dynamic, and task-competent; the stereotypical woman is kind, nurturing, sensitive, relationally oriented, and expressive. In a metaanalysis, Mazzella et al. (1994) concludes that gender differences in personality are generally even across ages, educational levels, and nations. Moreover, popular press propagates gender stereotypes. Masculinity presented by press is strong, ambitious, successful, rational, and non emotional while femininity is attractive, deferential, unaggressive, emotional, nurturing, and concerned with people and relationships (Wood, 1996). Perceptions about new technology are issue to gender analysis, and when observing communication habits, it is important to be aware of the different ways in which male and females view the telephone in general. Men are stereotypically expected to possess technological competence and know how, skills and interest (Lohan, 1997). In contrast to the task-orientated usage that characterizes the male use of the telephone, Lohan (1997) describes female style as person-oriented. Gossip is often a word used to describe what women do on the telephone. Such gender differences are also found in patterns of media behaviors. For a telephone, women use it more than men (Claisse Rowe, 1987; Fischer, 1992) and their motive for using it is primarily intrinsic or social one (Claisse Rowe, 1987; Dimmick, Sikand, Patterson, 1994a; Moyal, 1992; Rakow, 1988). They keep close personal relationship and set up their relationship with others who are at a distance. As for a mobile phone, the gender difference in conventional telephone use seems to have extended. In a research by Leung Wei (2000), men tend to use mobile phone as an instrument to do business while women tend to make social calls, and men make use of it more than women do. In addition women have more attachment to their mobile phones than man do, especially to text massaging (Sun, 2004). Ling et al. (2005), a Norwegian researcher found difference in texting behavior between sexes despite the fact that men were quicker in adopting mobile phone and women became the more enthusiastic texters. On the basis of his deep observations, Linger suggested that women are more adroit and more literary texters. Negating the statement that gender use of mobile phone is becoming similar, study among young Finns (16-20 years) identifies that males tend to ward trendy use (focus on design and technology functions) while females tended toward addictive use (focus on the use value) (Wilska 2003). In Europe, where mobile text messaging is more popular, a recent study shows that female users in the age group of 12 to 25 are apparently more enthusiastic about using SMS as a means of communication than male users (Peters et al, 2003). Samarajiva (2008), in a survey of low-income telephone users in India, Pakistan, Philippines, Sri Lanka, and Thailand, found little gender differences in calls per month and call duration. Neilsen Mobiles recent data on texting in the U.S. shows a huge bulge in texting for ages 13-17, but the data are not broken down by sex. Theoretical Framework For this study, it has been found that Uses and Gratification approach propounded by Blumer and Katz is the most suitable theory to base the research and its finding. Media users have a free will to decide how they will use the media and how it will affect them. It is an optimistic view of the media according to uses and gratification approach. Blumler and Katzs uses and gratification theory suggests that media users play an active role in choosing and using the media.   Users take an active part in the communication process and are goal oriented in their media use. It is audience-centered approach that a media user seeks out a media source that best fulfills the needs of the user.  The actual needs satisfied by media are called media gratifications. Katz, Gurevitch and Haas (1973) developed 35 needs taken from the social and psychological functions of the mass media and put them into five categories  [3]  : cognitive needs, affective needs, personal integrative needs, social integrative needs, and tension release needs. With respect to modern technology such as mobile phone, this theory still applies. The mobile phone has multiple functions; communication device (voice calls, text messaging), entertainment device (music, games), information source i.e. mobile internet (Google-ing, online news, etc). For this study, mobile phone will serve the communication function of media and will investigate male and female interpersonal motives and the channel (voice call/ text messaging) they prefer most to satisfy their interpersonal needs. Out of above mentioned needs, only six interpersonal needs; inclusion, control, affection, pleasure, escape, and relaxation will be taken in the perspective of both voice calls and text messaging. Blumler Katz wraps up the model that different people can use the same communication message for very different purpose. Single media content may gratify different needs for different individuals and there is not only one way that people use media, there are as many reasons for using the media as there are media users. In interpersonal motive context, one may satisfy his inclusion need through sending a text message but the other may feel it pleasure to send a text message. In the same way it may be an act of escape for a person to make a voice call but the other person may feel relax while making a call. Even a voice call/ text message may possibly satisfy more than one interpersonal needs of the sender/receiver. Research questions Following are the main research questions addressed in this research: RQ1: Are there differences between men and women in frequencies of using voice calls and text messaging. RQ2: Are there differences in men and women in interpersonal motives for using voice call and text messaging? In order to collect data on our main variable, we replicated Rubin et al.s interpersonal motives; inclusion, control, affection, pleasure, escape, and relaxation in context of both voice calls and text messaging. Methodology This is research is quantitative in nature, and data was collected in a survey using a close-ended questionnaire. The instrument was developed to measure the differences between men and women in the interpersonal motives for using voice call and text messaging. Respondents were also asked to report their frequency of mobile phone use, overall number of calls and text messages sent and received in a day. Like most of this kind of researches, we used ordinal level of measurement wherein attributes were rank ordered. Likert scale was used to measure the interpersonal motives.   The population under investigation is mobile phone users from all the universities of Islamabad the capital of Pakistan. Since these mobile phone users are diverse and discrete, it is not easy to investigate the entire population. The researcher adopted cluster sampling technique to collect a sample of 200 students all the six public sector universities, including 100 from each gender. Both genders have been divided in five faculties by randomly selecting forty students from each faculty. For this study, the variables that were conceptualized and operationalized include young adults, text messaging and interpersonal motives.   Young adult are those attaining age between late teens and early twenties. For data collection on this key variable, we selected a group of male and female ages between 18 and 26 as our target population.   According to PC magazine, sending short messages to a smart phone, pager, PDA or other handheld device is called text messaging  [4]  . For this study text message is conceptualized as Short Messaging Service (SMS) through mobile phone, which supports messages of up to 160 characters.   An emotion, desire, physiological need, or similar impulse that acts as an incitement to action is called motive  [5]  . The data have been collected on Rubin et al.s interpersonal motives; inclusion, control, affection, pleasure, escape, and relaxation. The six interpersonal motives have been conceptualized and operationalized in the following manner: Please: The gratification of the senses or mind or agreeable sensations or emotions is called pleasure  [6]  . For the purpose of research pleasure is operationalized as an act that a person do for entertainment, fun and enjoyment. Affection: Affection is a tender feeling toward another  [7]  and was operationalized for this study affection as an act of showing appreciation and care for others. Inclusion: The act of including or the state of being included is called inclusion  [8]  . We have conceptualized inclusion as the desire to be with someone. To avoid being lonely. Escape: Escape means to break loose from confinement or get free  [9]  . For data collection on this motive, we have operationalized escape as to pass the time or avoid other activities. Relaxation: Relaxation is generally taken as rest or freedom from activity/work/strain or responsibility and it is operationalized as an activity to chill out. Control: Controllability is to exercise authoritative or dominating influence over someone or to direct someone  [10]  . For the purpose of data collection on this variable we have operationaized it to gain compliance or obedience from others. Results Of the respondents, our sample was equally represented by both male and female. 24% of the respondents were between the ages of 18-20, 52% were 21-24 years, and 18% were in 24-26 years age bracket, while the remaining 7% were in over 26 years age group. Age distribution of the respondents dont show an even representation of all age groups as the research emphasis was on even gender representation. However in the income distribution, 33% of the respondents fell in the 20-30 (thousand) category, while 28% fell in 31-40 (thousand) category. Only 17% 21% fell in 41-50(thousand) and above 50 thousand categories respectively. In Pakistan, income below Rs.30,000 is considered below average, and average between Rs.30,000 and Rs.40,000, while people with income over Rs.40,000 is considered good. However, it greatly depends on the area one lives in besides the size of family. Gender difference in communication motives was calculated on the basis of six interpersonal motives (inclusion, control, affection, pleasure, escape, and relaxation) in context of voice call and text messaging and use of mobile phone was calculated on the basis of calls and text messages sent or received in a day. Results indicate that 36% of the respondents use mobile phone very often, 52% often, while 11% of the respondents use their cell seldom and only 1% reported that they dont use mobile phone daily. In the context of voice call and text messaging, inclusion and affection motives are closely related to each other as 68%, 56% agree, and 16%, 32% strongly agree to the statement respectively that they make a voice call / text messaging to show affection and care to their dear ones. While 50%, 49% agree and 14%, 30% strongly agree to the statement respectively that they make a voice call / send text message to be with someone or avoid being loneliness. RQ1: Are there differences between men and women in frequencies of using voice calls and text messaging. Descriptive statistics indicate no significance difference in mobile phone use among male and female users. Almost equal percentage (male: 92% female: 84%) of our population used mobile. Hence, the results do not indicate any significant difference in mobile phone by both the genders. Five bands with options 0-10, 11-20, 21-30, 31-40 and over 40 calls in a day were employed to observe the differences in call making in both the genders. The sample was described in three categories, viz; casual, moderate and excessive users of mobile for calls and text messaging. Our results indicate that female casual and excessive users make more phone calls than male casual and excessive users, while there is hardly any significant difference in mobile call making between the moderate users of both the genders. On the other hand, the results indicate that males are more profound texters than females in almost all the categories of users. RQ2: Are there differences in men and women in interpersonal motives for using voice call and text messaging? The study collected data on six interpersonal motives as defined earlier, namely; pleasure, inclusion, control, affection, escape, and relaxation in the context of both voice calls and text messaging. Our data predict that male segment strongly disagrees (54%) with this notion that when they are interested to seek pleasure they opt for call making as compared to a relatively smaller proportion (31%) who opt for making a call when seeking for pleasure. Females are also not found to be very different from males in this context. The prime reason seems to be the call rates which are though not very high, but most of our population is not earning hands rather students, for them cost for pleasure seeking matters. On text messaging for pleasure, the results indicate that most of our population (65%) agrees to that they opt for SMS use. However, males have been found to be heavy users of text messages for pleasure seeking motive as compared to females. For the interpersonal motive of inclusion, our results show that majority (65%) of both males and females opt for making a call to their friends. But, 28% of both the genders could not to judge their opinion on this. In gender difference perspective, the male segment of our population has been found to be making more voice calls than females in order to talk to or be with someone. On the other hand for text messaging, the results point out that majority (75%) opts for text messaging to gratify their interpersonal motive of inclusion. Furthermore, as compared to females (60%), male (99%) send more text messages when they need to talk to someone. For interpersonal motive of relaxation, considerably large number (45%) of our population has been found to be using voice call option. For reasons to be explored, it has also been found that about 23% of our population did not opt for either agreement or disagreement rather was suffering from ambivalence. And both the genders were equal in size on ambivalence state. Nevertheless, female segment has been found to be using voice calls slightly more (45%) than males (38%) to satisfy their interpersonal motive of relaxation. On text messaging pretext, data collected indicates that a good number of respondents (65%) opt for SMS to chill out. We could not find out any significant difference between the genders on the use of text messaging to relax. Interestingly, about 60% of both the genders have been found to be uncertain in their feelings whether they do opt for voice call to gratify their interpersonal motive of control which was operationalized as to gain compliance or obedience from friends and people around when they ask them anything to do. Only 33% of the respondents have agreed that they opt for voice call to gain obedience or compliance from their friends, of which males (46%) are greater in size than females (21%). The picture has not been very different in text messaging as about 53% of the sample was confused about their action. We could not observe any significant difference in gender usage of text messaging for this interpersonal motive. When affection motive is investigated for gender difference in context of both voice call and text messaging, it is revealed that females (91%) prefer text message to show affection while males (77%) like to make a voice call to show love and care to their dear ones. Though males have not been lesser in size (80%) who wish to convey affection to their friends and family through text, however, conveying their affection through voice calls is their preferred mode of communication. With regard to escape as interpersonal motive, we have found a confused response as a handful number of the respondents (30%) opted for dont know option. For voice call, we have found clear divide among the respondents, of almost same size, opting for a voice call and not agreeing to making a voice call to gratify their interpersonal need of escape. There is no significant difference of gender variable on this variable. Same response has been found in text messaging in both the genders. An ambivalent response to whether they opt for text messaging to gratify their interpersonal motive of escape, and same almost equal divide in their responses as we observed voice call option. Besides above variables, the study attempted to know the quantum of calls made, received and text sent and received on average in a day by the both the genders. For all the categories, three classes have been constructed: causal, moderate

Essay examples --

Merced Home Products-Accounting Ethics Case Wayne A Shaker OMGT 308-001.2014,SP, Financial and Managerial Accounting Instructor: Paul H. Robinson, JD, CPA â€Æ' Most profit making companies understand conducting business within an ethical reporting framework is the proper way to report quarterly results. Often accounting managers are given opportunities to exercise judgment in financial reporting, using their knowledge about the business to improve the effectiveness of financial statements. However, accounting professionals need to perform their job tasks in accordance with laws, regulations, and technical standards while supplying information that is accurate, clear, concise, and timely. At the same time, managers need to be free from pecuniary anxieties, and disclose all relevant information that could influence an intended recipients understanding of the analyses or reports. However, when managers have incentives to produce positive results, profit management can occur while misleading those who review the company’s financial statements. In the case of Merced Home Products Inc., recently hired controller Stacy Cummins has stumbled upon an accounting procedure causing her great concern. Being a new controller, Stacy reviewed the financial statements of the Home Security division discovering profits improved each quarter until a year end climax with outstanding performance. According to the assistant controller, the standard costs had been modified by Vice President, Preston Lansing to reflect positive earnings as the fiscal year progressed. Upon further investigation, Ms. Cummins discovered the president of the Merced Home Products was aware of the reporting using questionable standards and had chosen not to bother Pres... ...ose developed by the Institute of Management Accountants ("Ima," n.d.). The guidelines for ethical behavior cover professional competence, confidentiality, personal integrity, for individuals disclosing financial information. Of course, ethical behavior in reporting is critical to establish creditability to any company to infuluence growth and outside investment. In the end, ethical conduct of the individuals reporting results is essential for maintaining a solid reputation and support continued success. References Brewer, P. C., & Garrison, R. H. (2013). Introduction to managerial accounting (6th ed.). New York: McGraw-Hill/Irwin. Federal Securities Laws. (2002). Retrieved April 29, 2014, from https://www.sec.gov/about/laws.shtml#sox2002 Ima. (n.d.). Retrieved April 29, 2014, from http://www.imanet.org/resources_and_publications/EthicsCenter.aspx

Monday, August 19, 2019

Cadburys Communication Campaign :: Business Management Studies

Cadburys Communication Campaign Section B- Communications campaign The product I have chosen for this communications campaign is Cadburys. Cadburys is an existing product which consists of many different types of chocolates. The company is aimed at all ages but mostly young adults and children. Cadburys are sponsored by much company but one of their main sponsors is Coronation Street. â€Å"Coronation Street is the most watched programme on UK Television; it has a 35 year pedigree and reaches more than 15 million households, although a number of possible suitors were mentioned it was Cadbury who came forward with a  £10 million package to create a sponsorship which has set the benchmark for broadcast sponsorship in the UK.† quote taken from the Cadbury website. As you can see Cadbury have one of the biggest sponsorship deals and with this it allows the company to enhance their name and reputation. One campaign which Cadbury have already used was a poster campaign the posters they used looked like this: Poster Campaigns Here are three posters you will have seen out and about this summer. Image of Happiness Comes from Within poster Image of Let Your Happiness Bubble Over posterImage of The path to Happiness is paved with Mint Chips poster As you can see from the posters, with this Campaign Cadbury tried to advertise their different varieties of dairy milk instead of just the original dairy milk. When preparing a communications campaign, the business needs to set objectives which may include: Informing  · For Cadburys to inform the public about this product, they have to tell the public what the public is and what it contains. Persuading  · When people hear about this product they might not take any notice so one of the businesses objectives is to persuade the public to buy this. This can be done by putting making the chocolates stand out against the others in the market. Reminding  · As there are so many other business out there in the world people might forget that your product exist, so sometimes the public need

Sunday, August 18, 2019

Toward a Definition of Modernism Essay -- Modernism Opera Literature E

Toward a Definition of Modernism Lawrence B. Gamache’s article â€Å"Toward a Definition of Modernism† encapsulates in its title the challenges critics meet in their attempts to formulate a coherent theoretical modernist model, though the quintessential modernist works –even at the time of this 1987 article – are over sixty years old. Indeed, the sheer number of scholarly books and articles that discuss or contribute to the debate surrounding the definition of modernism indicates the extent to which modernism is a term whose only non-contentious consensus is that it its meaning is fraught with ambiguity. Susan Stanford Friedman’s contribution to the debate summarizes the theoretical crises thus: As terms in an evolving scholarly discourse, modern, modernity, and modernism constitute a critical Tower of Babel, a cacophony of categories that become increasingly useless the more inconsistently they are used. We can regard them as a parody of critical discourse in which everyone keeps talking at the same time in a language without common meanings. When terms mean radically different or contradictory things to people, then their use appears to threaten the project of scholarship/teaching altogether. (497) â€Å"Cacophony† aside, because there are some artists, though disparate in style and genre, who persistently make it into the debate, and who are universally regarded as modernist, such as T.S. Eliot, James Joyce, Picasso, Schoenberg, Stravinsky, or Frank Lloyd Wright, there must be a unifying or underlying principle that is essentially modernist. Notably, however, the sister arts drama and opera are absent from the genres represented by the â€Å"quintessential modernist works† of the artists above. (Although Picasso designed opera ... ... Tradition 2nd Ed. Ed. David Richter. Boston: Bedford, 1998. 1127-1141. Mathey, Francois. The Impressionists. Trans. Jean Steinberg. New York: Praeger, 1961. Puchner, Martin. â€Å"Modernism and Anti-theatricality: An Afterward.† Modern Drama 44.3 (2001): 355-361. Schonberg, Harold C. The Lives of the Great Composers. 1970. London: Futura, 1982. Stolba, K Marie. The Development of Western Music: A History 2nd Ed. Wisconsin: Brown and Benchmark, 1994. Trammell Skaggs, Carmen. â€Å"Modernity’s Revision of the Dancing Daughter: The Salome Narrative of Wilde and Strauss.† College Literature 29.3 (2002): 124-139. Yeats, William Butler. â€Å"My First Meeting with Oscar Wilde.† The Trembling of the Veil, in Autobiography. New York: Macmillan, 1916. 79-85. Rpt. in Oscar Wilde A Collection of Critical Essays. Ed. Richard Ellman. New Jersey: Prentice, 1969. 9-15.

Saturday, August 17, 2019

Structural Functionalist

A society is a complex unit, made up of interrelated parts. All these parts form the structure of the society and each sub unit has to perform its given task. Social structures are stressed and placed at the center of analysis and social functions are deduced from these structures. This perspective looks at how the various parts of the society come together and perform their individual tasks interdependently and interrelated to promote social stability and order and in turn the smooth functioning of the society. Structural functionalism is a framework for building theory that sees society as a complex system whose parts work together to promote solidarity and stability. This approach looks at society through a macro-level orientation, which is a broad focus on the social structures that shape society as a whole, and believes that society has evolved like organisms. This approach looks at both social structure and social functions. Functionalism addresses society as a whole in terms of the function of its constituent elements; namely norms, customs, traditions, and institutions. As a structural theory, Functionalism sees social structure or the organisation of society as more important than individual. Functionalism is a top down theory. Individuals are born into society and become products of all the social influences around them as they are socialised by various institutions such as the family, education, media and religion. Functionalism sees society as a system; a set of interconnected parts which together form a whole. There is a relationship between all these parts and agents of socialisation and together they all contribute to the maintenance of society as a whole. Structural functionalism concentrates on the positive and negative functions of social structures. Societal functionalism is a particular type of structural functionalism that aims to explain the role of social structures and institutions in society, the relationship between these structures, and the manner in which these structures constrain the actions of individuals. According to structural functionalists, individuals have little to no control over the ways in which particular structures operate. Indeed, structural functionalists understand individuals in terms of social positions. It is not individuals who are ranked, but positions that are ranked according to the degree to which they contribute to the survival of society. High-ranking positions offer high rewards that make them worth an individual’s time and effort to occupy. The structural functionalist perspective also takes into account the concept of value consensus. Functionalists believe that society is held together by this consensus, or cohesion, in which members of the society agree upon, and work together to achieve, what is best for society as a whole. They share the same ideas, beliefs and morals which bind them together. Functionalists believe that without such collective shared values and beliefs, achieving social order is impossible and social order is crucial for the well-being of society. They believe that value consensus forms the basic integrating principle in society. And if members of society have shared values they therefore also have similar identities, this helps cooperation and avoids conflict. Value consensus also ensures that people have shared: – Goals, Roles and Norms. Any social system has four basic functional prerequisites: * adaptation * goal attainment * integration and * Pattern maintenance. The function of any part of the social system is understood as its contribution to meeting the functional prerequisites. Adaptation refers to the relationship between the system and its environment. In order to survive, social systems must have some degree of control over their environment. Food and shelter must be provided to meet the physical needs of members. The economy is the institution primarily concerned with this function. Goal attainment refers to the need for all societies to set goals towards which social activity is directed. Procedures for establishing goals and deciding on priorities between goals are institutionalized in the form of political systems. Governments not only set goals but also allocate resources to achieve them. Even in a so-called free enterprise system, the economy is regulated and directed by laws passed by governments. Integration refers primarily to the ‘adjustment of conflict’. It is concerned with the coordination and mutual adjustment of the parts of the social ystem. Legal norms define and standardize relations between individuals and between institutions, and so reduce the potential for conflict. When conflict does arise, it is settled by the judicial system and does not therefore lead to the disintegration of the social system. Pattern maintenance refers to the ‘maintenance of the basic pattern of values, institutionalized in the society’. Insti tutions that perform this function include the family, the educational system and religion. No theory has been there without any criticism. The structural functionalist perspective also has been criticized on the grounds that it neglects the negative functions of an event such as divorce. The perspective justifies the status quo and complacency on the part of society's members. Functionalism does not encourage people to take an active role in changing their social environment, even when such change may benefit them. Functionalism sees active social change as undesirable because the various parts of society will compensate naturally for any problems that may arise.

Friday, August 16, 2019

Case Study on Early Childhood Essay

This study will provide an understanding of a child’s physical, cognitive, and social development. Early childhood is a time of remarkable physical, cognitive, social, as well as emotional development. Infants enter the world with a limited range of skills and abilities. Watching a child develop new motor, cognitive, language and social skills is a source of wonders for parents and caregivers. The study of human development is a rich and varied subject. We all have personal experience with development, but it is sometimes difficult to understand exactly how and why people grow, learn, and change. What happens or doesn’t happen to children in the earliest years of their lives is of critical importance, both to their immediate well-being and to their future. If you received the best start in your earliest years of life, you are more likely to have grown healthy, developed language and learning capacities, or gone to school and led a productive, rewarding life. Let’s take a closer look at early childhood development including the well-being of potential influences around the child. Five year old Madison, a cheerful and clever girl, is one of the most active children I have ever met. She is a member of gymnastics, dancing, and little league softball team. Weighing about thirty five pounds and very lean, she has the energy times three of one child. To determine Madison’s maturity of her motor skill development, I created a test for both her gross motor skills and fine motor skills. To test her development of her gross motor skills, I told her to run up and down the driveway of her yard, which was about 9 feet in length, until she was tired. Madison only ran this length four times before giving up. I determined that her gross motor skills were above average because of her speed, pace, and length of running. To test her fine motor skills, I gave her one sheet of wide ruled paper and told her to copy each sentence: â€Å"My name is Madison. I am five years old. I like to play ball. † Madison showed that she could write these sentences neatly and accurately. I tested her again on her fine motor skills by testing her strength. I rolled a soccer ball to her five times and she kicked it back to me three of those five times. She showed that her strength was average as well. I also asked her parent a series of questions about her physical development: What was Madison’s appetite on a daily basis? What is her energy level before and after school? What is the pattern of her physical growth? Her parent stated that her appetite was normal and that she ate three full meals a day including snacks in between these meals. She then stated that before school her energy level is low being that most children do not like to be woken early in the morning. After school her energy level is fair because she has been active for more than seven hours and attends practice after school. Her parent also explained that Madison’s weight gain is steady but she has gotten taller by two inches. I determined that Madison’s physical development is excellent and well above average of children her age. Not only a period of amazing physical development, early childhood is also a time of extraordinary mental development. Cognitive development combined with memory and thinking continues to emerge throughout childhood. It would be impossible to avoid mentioning the work of Piaget when it comes to childhood cognitive development. According to Piaget’s theory, Madison is automatically in the preoperational stage. During this stage, children do not yet understand concrete logic, cannot mentally manipulate information, and are unable to take the point of view of other people. I asked Madison does she like to read and she answered â€Å"yes. † I also asked her does she like to learn and she said â€Å"yes. † To test her cognitive skills, I tested her by giving her a paper with a picture of three balls on it. I told her to circle the biggest one, put a square around the smallest one, and underline the medium size one. She correctly circled the biggest one which was in the middle, followed by the smallest one on the right and the medium one on the left. I gave the same test but with different pictures and in a different order. She missed this question because she assumed that the biggest bear was in the middle because of the first test she took. She failed to understand the perception of size because she focused on what she saw before not noticing the change of appearance. This showed that she used static reasoning believing that the world is unchanging. I asked Madison how many fingers she had and she counted ten. I then raised only four of my fingers on one hand and three on the other. I asked her how many did I have on my and and she stated seven but then told me I was hiding more. As you can see I could not pull a trick on Madison with this test. In children, there is perhaps nothing more amazing than the emergence of language. Early childhood is a sensitive period for language learning. I asked her parent does Madison easily learn words. She stated that Madison learns words everyday and often repeat words that she might have said to other people and to her as well. To test Madison on her social development, I sat a phone, a bottle of water, and a book on a table. I asked her what was the first object and why do we use it. She correctly answered the question saying that the phone was used to call people. Second, she could not tell me what the container was (bottle) but she did say it was water. Last, she correctly stated that the book was used to read about things. I asked her does she play with other kids and she said yes. I then asked her did she have friends and she named two friends. Her parent also stated that Madison talks about her friend all the time and has gotten into trouble for talking too much at school. It shows that Madison is a very sociable child and she will more than likely be successful in anything that she does.

Thursday, August 15, 2019

Stereotypes Exist Because They Are Grounded in Truth

Stereotypes Exist Because They Are Grounded In Truth Has anyone ever said that ‘unicorns exist in real life and that they have seen them’? Or that they ‘felt hot while it was snowing’? Or that ‘cats can bark like dogs’? Clearly there is no truth to these statements. This is simply because unicorns do not exist in real life, you cannot feel hot if it is snowing, and that cats simply cannot bark like dogs. Life cannot exist without water, what goes up must come down, and similarly any statement which is accepted by thousands of other people must have some hint of truth to it.As Kanazawa says â€Å"Many stereotypes are empirical generalizations with a statistical basis and thus on average tends to be true. If they are not true, they would not be stereotypes† (â€Å"The Scientific Fundamentalist†). Although some people argue that stereotypes are just over generalizations, and that people use them to perceive the stereotyped groups†™ characteristics, most stereotypes are true as what is generally accepted in society must be somehow grounded in reality. Moreover, many stereotypes have been proven by science, and conducted psychological studies such as stereotype threat.People who believe that stereotypes are false, argue that stereotypes are just over generalizations. They argue that stereotypes represent just a small minority of the group being stereotyped against. They give the example of the stereotype that â€Å"all blondes are dumb. † And state that while some blondes may be dumb, not all of them are, in fact many are quite smart. They say that one's hair color has no effect on ones intellectual capability. While this may be true for some of the stereotypes, many of the stereotypes actually represent the majority of the group being stereotyped.For example the stereotype that ‘college educated people have bigger incomes than those who have only completed high school’ is a valid assessm ent. Yes, this might be true in some cases. But as proven by the â€Å"The College Payoff† a report published by the Georgetown University, while there might be a small handful of people who are only high school educated and who earn more than many of the college educated people, still most of the college educated people have a higher salary then high school educated people (Carnevale, Rose, and cheah â€Å"the college payoff†).So although there may be some stereotypes that are false or depict over generalization, most of the stereotypes in fact are based on assessments and actions of the majority of the group being stereotyped. Furthermore, people who argue that stereotypes are false state that people continue to cling on to stereotypes because it is quick and comfortable. It allows people to think they are gathering information about other people, without having to stop and actually spend time understanding the person or groups true personality. They claim that becau se of this many of the people or groups are misunderstood.However, what these people do not realize is that many of these stereotypes quite rightly show some of the traits of the group or individual being stereotyped. An example is the stereotype, ‘Jews are adept money handlers'. The fact is that this stereotype is true to quite a great extent. According to ‘The Weakonomics’, â€Å"you see an overwhelming representation of Jewish people within industries that revolve around the exchange of money†¦ Not only have they dominated finance†¦ † (â€Å"Why Do We Associate Jews with Money? †). While some of the Jews are either lawyers or doctors, most of them are in a field related to finance such as banking.In fact most of the people in top positions related to finance are Jews like the treasurer of the United States, and the Secretary of the Treasury. In fact most of the people running the American Treasury happen to be Jewish. Another example is the stereotype that Asians are smart and studious. Some people say Asians are smart because they are taught differently in their home country, others claim that Asians are smart because they are very studious, and still others say that Asians are studious because they feel academically at a loss when they come to foreign places to study and to compensate study harder.Whatever may be the reason, the truth remains that Asians are smarter and more studious than most of people. Thus, while some stereotypes might contain some discrepancies, most of the stereotypes show the truth about the group being stereotyped. Stereotypes do not just come out of thin air; they were based on actual observations of people or their actions. An event must have occurred to have that formed these stereotypes.For example according to Meltzoff, Cvencek and Greenwald, the stereotype that boys are better in math then girls forms almost as early as second grade when boys start to associate with math and start do ing better than girls in the subject (766-799). In fact all of the stereotypes have evolved from an origin. The stereotype that ‘blacks are good at sports’ came about because in almost every sport there is a black athlete who dominates the others. As sports sociologist Ben Carrington points out, at the beginning of the 20th century, whites were considered to be superior to blacks intellectually, aesthetically and even physically.However by the 1930s, this logic began to change as blacks started to be viewed as physically superior to whites in matters related to sports (Interview of Carrington, University of Texas). Another example is the stereotype that ‘Italian men are very romantic’. This stereotype exists because of the Italians' constant flirting with girls and their traditions which involve kissing a girl on her hand as a greeting. As Megalio says, Italian men â€Å"tell you that you're beautiful and really mean it, feed you to show their affection, c ry rarely but genuinely and work hard in honor of the woman they love† (â€Å"Why Women Can't Get Enough of Them†).Another example is the stereotype that ‘Italian men have an unhealthy obsession with their mothers. ‘ According to Pike and Allen; married or not, one in three Italian men sees his mother every day (The Guardian). Thus, stereotypes are formed based on history and statistics, but in order to survive they must be regularly reinforced. While there might be some stereotypes that do not apply to the majority of the group being stereotyped against, or are exaggerated truths, many of the stereotypes have in fact been proven by science.For example, according to Susan, quite a lot of gender stereotypes have been proven to be true by science (â€Å"Gender Stereotypes That Science Says Are True†). These stereotypes include ‘Women Love to Talk’ and ‘men are comparatively color blind’. As per the stereotype women love to talk , Susan talks about how the areas of the brain responsible for language are larger in women than men, and how the female brain processes language in both hemispheres of the brain (â€Å"Gender Stereotypes That Science Says Are True†).Moreover, regarding the stereotype ‘men are comparatively color blind', Susan talks about how the gene for seeing red is carried by the X-chromosome, and men have one X-chromosome while women have two, which puts men at a disadvantage at seeing the color spectrum (â€Å"Gender Stereotypes That Science Says Are True†). Another example is the stereotype that black people can't swim. In the first of its kind survey by USA swimming, it found that nearly 60% of black children have not been given aquatic training. (Quoted. in msnbc).Therefore, as we can see from the examples given, many stereotypes have actually been proven by science to be true and are hence more than just exaggerated truths. Lastly, another way in which stereotypes are t rue is the fact that they actually reinforce stereotypical behavior. This phenomenon is known as stereotype threat, whereby an individual is constantly exposed to negative images of his/her racial or ethnic group, this person starts to accept the same social and personal characteristics of these images as self characteristic.In fact psychologists, Steve and Aronson, conducted several experiments in which they proved that the phenomenon of stereotype threat does exist. When female participants were primed before a test of not being as smart as their male counterparts, their scores were significantly lower as compared to when the women were led to believe the tests did not reflect these stereotypes(â€Å"A threat in the air† 613-629). The same experiment was run again using African-Americans and Americans with the same results (â€Å"Stereotype threat and the intellectual test performance† 797-811). Thus proving that the person acts like the way he/she was stereotyped to be.Stereotypes might be flattering or insulting. They might have positive effects or negative ones. But at the end of the day the fact remains that most of the stereotypes are true because they are grounded in actual observations of people, they have been proven by science, and because of the concept of stereotype threat. As David Cronenberg says â€Å"All stereotypes turn out to be true. This is a horrifying thing about life. All those things you fought against as a youth: you begin to realize they're stereotypes because they're true. † Therefore, just as smoke cannot exist without fire, stereotypes cannot exist without truth.Works Cited Kanazawa, Satoshi. â€Å"The Scientific Fundamentalist. † Psychology Today. 24 April 2008. Web. 12th March 2012 ;http://www. psychologytoday. com/blog/the-scientific-fundamentalist/200804/all-stereotypes-are-true-except-i-what-are-stereotypes;. Carnevale, Anthony P.. Rose, Stephen J.. Cheah, Ban. â€Å"The College Payoff†. Geo rgetown University Center for Education and the Workforce. 5th August 2011. Print. ; http://cew. georgetown. edu/collegepayoff/; â€Å"Why Do We Associate Jews With Money? † The Weakonomics. 27th July 2009. Web. 12th march 2012 ; http://weakonomics. om/2009/07/27/why-do-we-associate-jews-with-money/ ; Cvencek, D. , Meltzoff, A. N. and Greenwald, A. G. (2011), â€Å"Math–Gender Stereotypes in Elementary School Children Child Development†, 82: 766–779. ;http://onlinelibrary. wiley. com/doi/10. 1111/j. 1467-8624. 2010. 01529. x/abstract; Blacks, Sports and Lingering Racial Stereotypes: A Q;A with Sports Sociologist Ben Carrington. Interview by University of Texas. 25th August 2010. Web. 12th march 2012. ;http://www. utexas. edu/opa/blogs/shelflife/2010/08/25/blacks-sports-and-lingering-racial-stereotypes-a-qa-with-sports-sociologist-ben-carrington/;Meglio, Francesca Di, â€Å"Italian Men: Why Women Can't Get Enough of Them†?. Our Paesani. Web. 12th ma rch 2012. Pike, Rebecca; Allen, Carmel. â€Å"Mamma mia†. The Guardian. 14th May 2002. Web. 12th March 2012. < http://www. guardian. co. uk/world/2002/may/14/gender. uk> H. Susan. â€Å"6 Absurd Gender Stereotypes (That Science Says Are True)†. 10th May 2010. Web. 12th March 2012. â€Å"Nearly 60 percent of black children can't swim†.Associated Press. Msnbc. 5th January 2008. Web. March 12th 2012. ;http://www. msnbc. msn. com/id/24411271/ns/health-childrens_health/t/nearly-percent-black-children-cant-swim/#. T2CsyBHxrNl; Steele, C. M. â€Å"A threat in the air: How stereotypes shape intellectual identity and performance†. American Psychologist. 1997. Print. 52, 613-629. Steele, C. M. , and Aronson, J. â€Å"Stereotype threat and the intellectual test performance of African-Americans†. Journal of Personality and Social Psychology. 1995. Print. 69, 797-811. Cronenberg, David. Brainy Quote. Web.